Analysis of LED lighting requirements and lighting design in different areas of shopping malls.

Store lighting is regarded as one of the most mature and rapid field of LED application. The shopping mall is not only the place to buy goods, but also to create an environment suitable for leisure. The lighting effect is really important. LED lighting has a strong advantage in expression. However, whether the LED can be larger in the market lighting market needs to be based on the specific lighting environment and the human needs of the consumers, and detailed the various performance parameters and the lighting effects of each product.

Mall lighting design is the behavior of customers choose and buy goods, in the process of browse, choose, according to the request of the customer's visual and the characteristics of various product, each item of the space, make scientific design, to make the customer feel comfortable visual effect.

At the same time, reasonable illuminance (commonly known as brightness), good color reduction, suitable brightness distribution, and comfortable visual environment; Through reasonable lighting design, customers' attention can be attracted to the products, and in creating comfortable shopping environment, they can stimulate customers' desire to buy. This paper will mainly focus on the lighting requirements and design points in different areas of shopping malls.

One, illuminance, color temperature influence person's psychological feeling.

Lighting not only has the function of illumination, but also has an effect on the psychology of the person: the higher the color temperature, the more relaxed the feeling will be, the less the lower the warmer. Psychologists have found that in a red environment, people's pulse rate increases, their blood pressure rises, and their mood increases impulsively. In the blue environment, the pulse will slow down and the mood will be quieter. Different colors have different reactions to taste, which is also related to the instinctive reaction of people to see objects, such as apples and oranges when you see red and yellow. Red, yellow has sweet, sour and sweet feeling, can stimulate appetite to increase appetite; And black green, blue-green feeling bitterness, can affect appetite.

Different illuminance and color temperature have different influence on people's psychological reactions, and spatial impression is determined by the environmental impression of color temperature and illumination. Japan has done a lot of research on the psychology of illumination and people, high color temperature needs high color, low color temperature needs low illumination.

Sell lighting mainly through for the purpose of the different regions of the goods and provide the right lighting and illumination, color temperature, color and brightness changes, through visual "commodity" to attract consumer interest, with the help of a silent language to realize the communication with customers, to convey to the customer product information, service concept and brand culture, promote the sales of commodity, in order to achieve the purpose of reduce inventory, sets up the brand image.

In order to display the goods appropriately in front of the customers, appropriate use of the corresponding light to attract customers' attention, it is very important to arouse customers' desire to buy. The light of store space can be taken into consideration from the two directions of "the light of space" and the "commodity light" that effectively displays the effect of goods. In the store lighting, the lighting elements of environment lighting, key lighting and decorative lighting are coordinated with each other, and the corresponding lighting plan conforms to the concept of this shop.

Ii. Lighting in different areas of the shopping mall.

Different types of shopping malls and shopping malls have different subdivision areas, which have different requirements on lighting effects, so the emphasis on lighting design is different.

At present, the main lamps and lanterns used in the environment lighting of the shopping mall include the lamps of compact fluorescent lamp and T5/T8 fluorescent lamp bracket, grille lamp and metal halide lamp, etc. Is it appropriate for LED as a new generation of light source to enter the basic lighting of the mall? Experts generally believe that commercial lighting is the first general lighting application field LED by LED, and the key to its rapid intervention is to improve the luminous flux, reliability and cost performance. Store lighting can be further refined according to different occasions, and different products have different requirements for lighting.

(1) fruits, flowers and flowers.

Fresh produce and flowers have the most lively colour, pure white illuminative effect can reflect the green and sweet red of the green and sweet of the green with the most direct. Red yellow and other dark fruits and vegetables use 3300K warm light, green and other light vegetables are generally 4500K-5500K cold white light, the color should be above 80. LED has a wide range of color temperature, which can restore the most colorful and vivid colors, increase customers' desire to purchase, and strengthen the circulation and preservation of commodities.

(2) meat and poultry.

Fresh, high-quality meat and poultry products must look clean and clean, and a touch of pink makes beef and mutton look fresh. More warm and balanced lighting makes meat and poultry products look fresh and attractive. With low color temperature and red spectrum, more LED light sources can not only increase the color effect of meat, but also have less infrared heat radiation, which is conducive to the long-term storage and preservation.

(3) Marine food.

Fresh and high quality fish and Marine commodity areas should be used in different areas of cold color lighting. The cold white lighting effect is easy to remind consumers of the clear water, and can make seafood seem to have a fresh feel fresh from the sea. With high color temperature and blue spectrum, more LED light sources can not only increase the color effect, but also have less infrared heat radiation, which is conducive to the long-term storage and preservation.

(4) baking and frying food.

The warm color of the light makes the yellow baked goods more delicious and inviting, giving people a fresh feel. Walking into the baked goods area, consumers will find that the light is a light yellow amber. The soft light yellow lighting effect makes the person feel the warm feeling and the attractive fragrance of the cooking cake. The use of the same soft, warm lighting on the shelf can further improve the overall visual effect.

(5) jewelry items.

Jewelry belongs to the luxury goods, prices are generally more expensive, so to ensure that the counter snatches sharp, harmony of indoor light, clearly bead treasure to correct color, show a jewelry meticulous process with real color, attract the attention of the customer, the most attractive light, attract customers buy.

When choosing lighting for the jewelry store, the key considerations include color temperature, illumination level, flicker degree, infrared ultraviolet ray and so on. According to relevant data, jewelry can display the best appearance effect under the light of 3300K-7000K color temperature. Different jewelry requirements are different, such as gold jewelry, patek and diamond lighting requirements are very different. Currently, LED is a new favorite for jewelry lighting because of its wide range of color temperature, small heat, and almost no ultraviolet or infrared light.

(6) clothing items.

There are many kinds of clothes, and there are many ways to display them. The natural and warm colors are the best. General use tube lamp, all kinds of adjustable Angle spotlights to do key lighting. The light source is mostly halogen tungsten lamp and gold halide lamp, the color requirement is high. However, halogen tungsten lamp and metal halide lamp have the characteristics of high calorific value, which can effectively solve these problems by adopting high color LED spotlights and LED lamp.

If the color temperature adjustment technology is applied to the clothing display lighting, it can create the shopping atmosphere with cool summer and warm winter, which can be of great help to the product promotion of the clothing category. Compared with halogen tungsten lamp, metal halide lamp and fluorescent lamp tube, LED light source has some outstanding advantages, such as high luminous efficiency and energy saving. Long life and small maintenance; Wide range of color temperature, simple and flexible control, adjustable light color; LED not to mercury, almost no infrared uv, green environmental protection and so on